Design Studio

Sub-branding x Collaborative Project

Homemakers Furniture aimed to expand its product line with a new collection of luxury furniture and decor. My team was tasked with creating a sophisticated sub-brand to represent these high-end products. I collaborated closely with the lead CX Designer, who established the initial branding and strategy. My primary role was to develop and design all the public-facing assets for the launch, including brochures, in-store signage, Meta ads, and editorial print ads.